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The Information Gold Rush

When you hear the word “mining”, the mind often conjures images of people in hard hats and carts filled with ore under a hot dimly-lit mine. It’s a cumbersome, yet rewarding process that involves a lot of digging and sifting, and digging, and extracting and dig… – you get the picture. Data mining shares a lot of similarities, but instead of tunneling through a mountain or burrowing beneath the ground, analysts excavate and examine heaps of information stored in data warehouses and process it into meaningful reports for the end-user, like sales teams and managers.

The Process: A Quick Run-Through

Data mining starts with identifying data source. Let’s take your CRM database as an example. The information is housed in a data warehouse, which could be a local server or a cloud-based solution. This raw data is then organized and run for analysis to search for different patterns like purchasing behavior, web searches, social media interactions and so forth. The output is refined through a series of rule revisions and data queries – similar to processing ore in traditional mining – until the data analyst uncovers the outcome he is looking for. From there, the sales team or managers can formulate a plan of action based on the interpretation of the findings.

Get with the program

So you want to integrate data mining into your system. It’s not as difficult as it may seem. You need not look any further than your current CRM. Most popular CRM packages offer data mining add-ons or may have third party solutions already developed for it. You may be pleasantly surprised that the feature you’ve been wanting to add existed all along, right under the hood of your current system.  Hubspot is a perfect CRM system that enables you to perform data mining capabilities with partners that are quite experienced and capable. With evolving  This ensures that your system grows in tandem with the needs of your business, so you wouldn’t need to make a drastic shift to another platform.

Conclusion

When implemented correctly, data mining capabilities can effectively move your business forward to the next level. That is why covering all the bases with a solid program is the next logical step to any growing operation. The insight gained from data mining can be tremendous for your business. It can save you money on costs, increase your ROI, and most importantly, keep those smiles stuck on your customers faces. After all, a deep knowledge of your client base will do your business no harm – you just have to keep on digging.

Better data – Better insights to closing a sale


Ten years ago, BBM (Blackberry Messenger) was the weapon of choice, MySpace was (sort of) what Facebook is today and binge-watching TV shows could only exist in your dreams unless you planned ahead and recorded your shows on the daily. Today, BBM is all but gone, MySpace is a shell of its former self and on-demand video content has become the norm rather than the exception. Interesting how there have been so many advances in critical and non-critical areas of life, but for your sales team, taking down meeting notes is still a drudgery to perform, yet remains an integral part of the sales process.

Meeting notes are the vital details exchanged and gained during a client meeting. The information is used to gain customer insight, to plan for activities and improve sales performance. Today’s CRM systems are so sophisticated that the amount of detailed information they contain is mind blowing. To populate this, sales agents would have to take down client notes after each meeting and then manually input the information into their CRM systems.

There are times that sales reps are so busy that they skip note taking altogether and commit the details to memory. With the sheer volume of meetings they attend per day, keeping track of all the nitty gritty becomes a daunting task. Enter Hey DAN – a Voice to CRM service that does just that. No more jotting down on paper or risky mental notes. All it takes is 30 seconds, and it’s done. Accurate CRM entries are achieved with a unique combination of intelligence and technology. Sales reps just need to dictate the information into their mobile devices after each meeting – when it is still fresh in their memory, and Hey DAN does the rest. CRM entries are meaningfully and precisely populated so you don’t have to worry about pulling up incorrect information.

Now that your data is well organized and your CRM is set up, planning the next steps is a breeze. Easily find contact information, like social media accounts and store addresses. Track interactions with potential customers and convert them into leads for prospective sales. Access client email addresses to send proposals, quotations, or promotional materials. Most importantly, with a complete database, you can now get routine (daily, weekly, monthly, etc.) summary reports like sales figures, sales performance and the like. You can also generate a forecast or make a detailed analysis based on the saved data.

In today’s world, information is paramount. Having the correct data at your fingertips may spell the difference between closing a sale or losing a customer. Take full advantage of the information from your CRM system. Experience what Voice to CRM can do for your business today.