Increasing Sales Performance with Voice to CRM

Efficiency and accuracy – two qualities that any manager would want for their sales team and also from their CRM system. With Voice to CRM, you can increase the efficiency of your sales team while virtually eliminating mistakes during the data entry phase. This translates to more opportunities and better client relations which in turn increases sales performance.

Voice to CRM boosts your sales rep’s productivity by removing the tedious administrative task of typing in customer details. By cutting this out, you could gain anywhere from 2 to 6 hours a week. Multiply that by your number of agents, and you’ve just created an abundance of valuable time. This can be repurposed to generate more opportunities, do more sales activities or close more clients. It’s pretty basic. After each meeting, they need only to speak the specifics into their devices and it’s off to the next. The data will then be parsed and will meaningfully populate their CRM system. No drop-downs, no buttons, no frills. Just pure simplicity.

Without a Voice to CRM system, sales reps would either scribble down notes, or worse, try to remember all the important details from each meeting they took that day, which often times number in the dozens. Handling valuable information in this manner will most certainly produce costly mistakes down the line, especially during the data entry phase. Imagine having to manually enter all the data that you committed to memory or extracting important details from your hastily scribbled notes at the end of each day. How about having to collate all this information and performing the bland administrative task of inputting them after each week – that’s a lot of time and effort to put in for something that can be rendered non-existent by Voice to CRM. What’s more, this also leaves them wide open to commit critical errors that can badly hurt the relationships they painstakingly built with their clients. Voice to CRM fixes all of that. When your sales reps use Voice to CRM, they effectively save all pertinent data in real-time. This virtually eliminates those instances that they may forget some useful nugget or make a clerical mistake from trying to remember all the information they collected from the numerous clients they interact with each day.

The best kind of data are the correct ones and Voice to CRM ensures that valuable client info is fed to your system with utmost precision. By utilizing a unique combination of technology and intelligence, Voice to CRM produces spot-on data captures. And the best part is that it only takes 30 seconds on the average to dictate the information, then all the work is done in the background – quickly and accurately.

With its simplicity and ease-of-use, Voice to CRM will prove to be a boon to your business. By spending lesser time on data entry and having a clean, accurate database, your agents gain more time to dedicate on sales and not worry about pulling the wrong information on a client. This creates a happier sales team which leads to a natural increase in sales performance.

The importance of the proper Follow-up

You just attended a big networking event and you’re excited about the potential from the day’s activities. Assuming you’ve done your homework (gathering, inputting and studying the information from your CRM system), you know the next step is to do a follow-up with your leads, but what is the right approach?

The importance of the follow-up sequence

A quick follow-up keeps the conversation going, so make sure to touch base the day after that first meeting. If it was a large event, perhaps people are traveling back to their homes or offices and won’t have time to read a lengthy email. A quick and simple email that states your appreciation can make your client feel important and keep the communication line open. This will also cultivate, at an early stage, a positive relationship. By the second or third correspondence, you can already gauge the individual’s interest and determine your next move.

Quality is Key

People can usually tell when you are sending a generic follow up or even worse, immediately putting them in an automated drip campaign. For high value prospects, a personalized message should be sent. The personalization doesn’t have to be long or complicated. You can simply reference a topic of mutual interest that was discussed at the initial engagement or congratulate them on a personal achievement they shared. After a day of networking, we know how hard it can be to recall the details of these discussions, but ensuring you have those details written down and accessible makes the difference between a generic and impactful follow up. Leveraging a CRM system, a voice to CRM add-on and combining it with the discipline to always ensure the engagement details are captured while they are fresh in your mind, will enable you to stand out from the crowd.

Timing

Determining when to follow up and at what interval can be tricky. Wait too long and the prospect might have already forgotten you. Acting on it too soon and you run the risk of coming across as a hard sell. Although there is always the remote possibility of succeeding, that would be the exception and not the norm. Proper timing often spells the difference between closing or losing a prospect. Since every client has a different personality, you can customize your follow-up timing for those select few. But to determine when to make a follow-up, it’s a good idea to have a general set of rules.

Third time’s the charm. Set the number of follow-ups to three times per prospect. This means that if you don’t get a response after the third time, then maybe it’s time to move on to the next. But don’t delete the prospect, just put them on your list of future follow ups (perhaps in a quarters time?), which leads us to;

Rekindling

We think that a non-responsive prospect is a non-interested one, but it can be for a number of reasons. There are times that the message you sent failed to get through (it happens);or maybe the person is preoccupied with something else; it could also be that what you’re offering may not be the priority at the moment. Whatever it is, don’t forget about them, give them some time and space and then rekindle the connection. Wait for as short as a month and then you can send them a “catching up” message – but never throw out a contact.

Making it fool-proof and not making a fool

Having incomplete or error-filled data captures can lose you all those leads you worked so hard at. You need the right information to make the correct follow-up on all those prospects. The more details from the conversation you can recall in your follow up message to make the discussion meaningful and personal, the more likely you are to succeed at the follow up engagement. Leverage your CRM data, ensure that data was entered while the conversation was fresh in your mind. Services like Hey DAN, a Voice to CRM service that provides fast and efficient data capture will populate your system with all the information you deem important. It’s as simple as dictating all the info into your phone and letting the technology do the rest so you can move on to the next engagement while ensuring those important conversational details are captures and available for when you need them. So the next time you make a follow-up, confidently take that client information and send those follow up emails that stand out from the crowd..