Voice technology is seemingly everywhere. From devices in your home to mobile phone controls. One of the more recent additions to the voice world are voice to CRM solutions. This voice technology speeds up the capture of key customer data and enters it directly into the fields within the CRM. This enables efficient and effective organization of sales data immediately after a sales interaction occurs.
In order to understand just how effective it is, however, you need to understand how the technology has evolved over the years—including the challenges that each step faced along the way.
Mobile & Automation
A big step on the road to voice to CRM was the advent of mobile phones in the 1980s. While these were huge and unwieldy by today’s standards, they did prove that telephony was the path to the future. Naturally, many marketers saw the potential of a world that was more dependent on over the air conversations and this paved the way for the development of so-called robocalls. These were the first automated messages that not only dialed out of a set list, but also delivered key messages for advertising or political campaigns.
If you’re familiar with both Siri and Google Assistant and enjoy its convenience, you have the dictaphone to thank. Invented by Alexander Graham Bell himself, it leveraged his own technology to be the first to allow the recording of voice. It was revolutionary and paved the way for music recording and, yes, even the voice software that we enjoy today. Speaking of which, the honor of being one of the first commercial viable voice software platforms should go to Dragon Naturally Speaking, a dictation software that greatly aided in the development of voice recognition.
Voice to CRM
The effectiveness of voice to CRM solutions today are the result of much study and evolution of the technology itself. The fact is that it is now far more refined and capable of capturing data accurately due to the advancement of the software used in interpreting the voice data and transforming it into relevant entries in today’s CRMs.
The key here is to find the most effective provider of this kind of service.
Leveraging this kind of technology is an efficiency boost when gathering key information. The important thing to look for in a voice to CRM provider is their flexibility in delivery options. They should move beyond just the standard marketing pitches to really converse with you about your needs and be able to adapt their model to your data gathering goals. This ensures each client engagement is captured quickly, and accurately, every time.