In a 3 part series we will discuss with you how BAD DATA can truly affect the growth of your business and why CRM Data Entry should be entrusted either to your full self or to a qualified expert with CRMs.
We all know that at the heart of every effective CRM system is clean data. But what are the many kinds of bad data?
1. Fraudulent data
Fraudulent data is damaging data that has been intentionally entered by humans or bots. One way that fraudulent data occurs when your company has sales initiatives that require users to sign up using a bad form. Many users concerned about data privacy will just put fake details to access exclusive promotions or benefits without giving up their personal information. While it’s not as common, competitors can also use the tactic of using fraudulent data to inhibit the effectiveness of your CRM system through wasting resources.
2. Invalid Data
Invalid data is when the information that was acquired is correct, but either has bad formatting or keyed into the wrong fields. CRM processes are not entirely seamless because they still require human intervention for accuracy. As the world becomes more globalized, sales representatives struggle with spelling errors on the names of leads. During the data entry process, they may input the wrong emails or numbers by accident. Unchecked emails that are not valid or invalid before integrating into the system are at high risk of bouncing back.
3. Duplicate Data
Duplicate data is a common issue for CRM systems with campaigns that benefit first-time customers is that people create multiple accounts to get the same benefits, more than once. There are also cases of customers logging under different names, addresses, or emails in unintegrated software platforms. While duplicate data may seem harmless from the customer side, when done on a large scale will make your company’s sales funnel inaccurate. Companies will lose money on acquisition campaigns designed at a loss in hopes of nurturing a lead later on.
4. Obsolete Data
While it may have been correct and useful information at some point, data can become obsolete. While customers can truthfully provide data, their contents are not valid forever. Obsoleteness data can be due to things like name and address changes, the point of contact changing jobs, or companies closing. Customers have ever-changing lives. If your data doesn’t change with your customers, your offers no longer become relevant. Should your messaging still reach your contacts, they will either ignore or you or mark you as spam.
5. Incomplete Data
Incomplete data happens when sales reps lack relevant information necessary to engage with the customer further. Some companies also have sign-up forms that do not verify if they included necessary information before being added to the CRM system. Having incomplete data often requires manual intervention to fix.
Improving the Data Entry Process
Completely accurate and useful data require not just a seamless data entry process; they also need a good data cleaning and management process. Clean data is updated regularly, timely, and accurately. One of the best ways to make sure they’re always up to standard is working with companies that have crm data entry experts. Hey DAN combines the latest advancement in AI with human intuition and has been delivering measurable results in over 15 years.
Social media has become the Holy Grail for the modern business. Nearly every company, established or startup, has 3 billion reasons to hedge its marketing efforts on social media. Social media usage has been surging, and there seems to be no bucking this trend. Data tracked in the past 10 years shows that usage has grown steadily by an average of 300 million users per year. From 970 million users in 2010, the figure has ballooned to a staggering 2.97 billion in 2020.
Tying in your CRM with Social Media
Gaining market insight is easier now than any other time in history. Technological innovations in data mining and analysis coupled with the transparency provided by social media have brought about this “golden age” of marketing insight. It is no surprise, therefore, that businesses are moving towards this trend in leveraging marketing campaigns and product development; resulting in more efficient business processes. It is no different on the CRM front.
Having permeated society in general, traditional CRM systems have morphed into Social CRM – systems that integrate social media platforms into their systems; think of it as CRM on steroids. Whereas before, it mainly tracked customer names, phone numbers, emails and such, today’s turbocharged CRM systems incorporate potential customers’ social media data into the mix. Integrating social media into data mining thus create more value that would correlate data to gain more insights to closing a sale.
Gathering Intelligent Data
Hubspot has developed specific functionality for social media integration. Social media lead intelligence automatically links Twitter, LinkedIn and Facebook profiles to a company’s leads category. Data mining has never been more people centric than it is nowadays. Clicks, shares, schools attended, current jobs, previous jobs are just some of the information that can be greatly taken into account from social. This greatly benefits sales people, as they can learn about potential customers interests and challenges quickly, and without having to devote additional time into research. This definitely adds value to the data entered to your CRM.
They also included a feature that creates social media follow and share buttons on all marketing content. This helps in growing their audience, reach and leads. The last feature may sound trivial, but automatically adding a follow or share button, without IT intervention, greatly increases efficiency and was virtually unthinkable before. An automatically placed share or follow button is an added effort to increase presence – effortlessly.
Social media has become as ubiquitous as television, and is slowly becoming the go-to platform for advertisers and marketers alike. Having a solid CRM that leverages on this huge audience will prove to be a worthwhile investment. If you are still the exception to the rule, it’s high time to consider the tremendous benefits and jump over to the greener side of the fence.
Mitigating a crisis requires instant and decisive action, yet unprecedented events, like the current COVID-19 situation, make it all the more challenging as you try and navigate your way through uncharted waters. Thankfully, Hey DAN saw the implications of what COVID-19 might mean for their operations and within a 24-hour period, was able to enact its Business Continuity Plan (BCP) and was fully operational; ready to support all clients.
Helping you. Helping them.
Hunkering down and staying home is the only way to fight the current pandemic and with this in mind, Hey DAN implemented a fully remote workforce with the approval of the customers they support. It has a trickle effect wherein the current setup keeps Hey DAN employees working, ensuring support and services to their clients are met. At the same time, client workload volume increased due to their need to connect with their clients, knowing full well that CRM and client data is more important than ever.
Our continued efforts keeps business moving and customer needs fulfilled thus averting an economic situation from overlapping the current health crisis.
Time to Shine
Hey DAN prides itself in its ability to collaborate with their clients and pivot to meet their ever changing needs. The value of this becomes more evident in times of crisis. Essential, yet taken-for-granted, CRM expertise is now more useful than ever.
Email communication, phone calls and virtual events are top on the priority list for our clients as these communication methods have become the preferred method to engage clients while face to face engagements are unable to occur. Hey DAN ensured these vital client engagements were quickly memorialized in the CRM.
Getting the Job Done
With everything going on around us, Hey DAN is doing its part by utilizing technology in helping the community as well as making sure to support its employees in providing a full workforce to perform essential business processes to keep business going.
HubSpot, an established authority in sales and marketing, ranked Hey DAN among their list of “The 10 Best Networking Apps Every Sales Professional Needs”. Formerly Dial-A-Note, Hey DAN’s Voice-to-CRM service is showcased for improving the quality of information captured on new prospects. Speaking notes after a meeting ensures that sales reps can add contact profiles along with details of their interactions to their company’s CRM right away so they don’t forget pertinent information. Hey DAN’s Voice-to-CRM solution is quick and easy which allows sales team to “get back to meeting more people”.
HubSpot recognizes the reality that “Networking often takes place…when you least expect it — like standing in line at the airport. What’s important is that you’re always ready to make the most of any encounter with a prospect.” Hey DAN stands out among the apps listed as the tool that most meets this need. Other tools recommended by HubSpot include presentation sharing apps, news aggregators and lead generators which all help to seek out and prepare for impromptu networking opportunities; but of all the tools showcased, only Hey DAN users are ready to capture meaningful insights when those opportunities are at hand. With Hey DAN’s Voice-to-CRM service, sales reps are best able to capture key information, and this data helps them to capitalize on more opportunities.
No other Voice-to-CRM technology was included in HubSpot’s recommendations suggesting that Hey DAN’s approach is a stand out among similar services. Unlike most speech technology available today, Hey DAN doesn’t require users to make adjustments to their ways of speaking for it to function properly. It is built on AI that is seamlessly incorporated with human intelligence giving its users the best of both worlds. The service can accurately capture complex data and enter it promptly into your company’s chosen CRM — be it HubSpot or any other. It is a ‘technology service’, rather than strictly a technology.
Hey DAN (formerly Dial-A-Note) is the first Voice to CRM solution that combines technology and intelligence.
P.O. Box 5182
Greenwich, CT 06831
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